Google Analytics Customer Journey Tool Provides Marketing Insights

January 2015 Product Update ________ This month in Analytics: Understand how digital media influences buying decisions with the Customer Journey to Online Purchase tool, learn how Analytics in Admob helped Eltsoft go global, watch a 6-step framework for telling stories with data, use Google tools to ensure your analytics implementation looks good, and more. Sign In Updated Customer Journey Tool Coordinating all your marketing channels can be tough. To make it easier, we analysed millions of customer touchpoints to see how different channels affect online purchases, then created an interactive tool with the top industry benchmarks. See the tool Google Analytics in AdMob helps mobile app developer Eltsoft go global Google Analytics is now fully available in AdMob, and app developers are increasingly seeing results by combining data from the two platforms. Google Analytics data within AdMob helps developers and marketers understand more about their users. Here’s one story that illustrates the power of AdMob and Google Analytics together. Learn More Keeping the GA Web Experience Modern Starting January 31, 2015, we will no longer support official compatibility of Google Analytics with Microsoft Internet Explorer 9 (IE9). While you can continue to use IE9 after we discontinue support, some features may not work properly going forward. Of course, you will still be able to measure visits from users of all browsers, including IE 9. Learn More Telling Stories with Data - 6 Step Framework In this video, Analytics Advocate Daniel Waisberg presents a framework to go from data to insights and shows how to bring data to life using stories. He goes through a 6 step process that includes: define audience, create hypotheses, sketch, get data, explore data and tell story. Learn More 3 Tools to Ensure Your Analytics Implementation Is Running Smoothly Making sure your Analytics implementation is setup properly and that you're getting good, clean data is important for effective analysis. We want to make sure that this process is as easy as possible for you, which is why there are multiple Google tools to help out. Analytics Advocate Adam Singer explores use cases of 3 Google tools in his latest column on ClickZ. Learn More Step by Step: Setting up a Google Analytics Dashboard Do you need to look at the same metrics or report on a regular basis? Do you want to share the same report across a broader group of stakeholders? Do you want to have the flexibility to change the date range for the whole report or segment it down to certain demographics or characteristics? All of this and more can be done with a Google Analytics Dashboard, as explained by Analytics Advocate Krista Seiden. Learn More February 10, 2015 ___________ LA: DAA Symposium Valentine’s Day is just around the corner and romance is in the air. What better time to be in love with analytics? Attend the 4th Annual Symposium hosted by the Digital Analytics Association’s LA Chapter and be a part of Southern California’s largest gathering of digital analytics professionals. See Details February 23-24, 2015 ___________ Miami: Marketing & Sales Analytics Summit The 2015 Marketing & Sales Analytics Summit will share the leading practices of Marketing & Sales Executives, Customer Insight Strategists, and Data Analytics Practitioners. See Details March 1-3, 2015 ___________ San Diego: Analytics with Purpose: Insights, Inspiration & Action Join the AMA this March in San Diego to connect with the industry's top analytical minds from Google, The Procter & Gamble Company, AOL, Inc., Whole Foods Market, Hostess Brands, Charles Schwab and many more. See Details Thanks for reading our monthly update. Don’t forget to share your thoughts with us through the feedback link below. Tell us what you want to see in future updates. ACCESS ANALYTICS Happy Analysing, The Google Analytics Team Was this information useful? Follow Us On Social Google+ Twitter YouTube Help Center Download the Google Analytics App © 2015 Google Ireland Ltd, Gordon House, Barrow Street, Dublin 4, Ireland. This email was sent to patmyplace@gmail.com because you indicated that you'd like to receive updates and tips about your Google Analytics account. If you don't want to receive such emails in the future, please unsubscribe here. You can also change your preferences at your account's Google Analytics Email Communications page by logging into https://www.google.com/analytics/settings/my_account