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This Month in Google Analytics: measure your iOS app installs, discover how Google Tag Manager is becoming more powerful, begin your journey on measurement planning, refresh your knowledge of segmentation and learn the key metrics for publishers.
If you use AdMob or other mobile ad networks to drive installs of iOS apps, here's some good news: iOS install tracking is coming as a public beta in a few weeks to all Google Analytics accounts. This detailed view of iOS install campaigns will be available right in your Google Analytics interface.
Our Enhanced Ecommerce features in Google Analytics are officially out of beta, complete with brand new tools like Product Attribution. Combined with our new Shopping Campaigns report, Google Analytics provides retail clients with an integrated view of their customers.
Making Tag Management More Accessible and Powerful
Sometimes you just want things your own way. We understand! The new full-featured Google Tag Manager API lets you customise the infrastructure to suit your needs, whether that means building your own tools or better integrations with your existing workflow.
Every country in the world has a holiday season, but consumer behavior differs wildly from country to country. We were curious to better understand these differences, so we pulled some insights from three of the largest countries on Google Analytics: the US, UK, and France. We ran an analysis and came up with some interesting insights.
Marketers continue to invest more in their digital spends, but how do they know the right message to deliver at each point in that journey? Measure What Matters Most: A Marketer’s Guide will help marketers make sense of today’s complex customer journey by laying a solid measurement foundation.
Refresh Your Knowledge of Segmentation in Our Revised Help Center
A segment is a subset of your Analytics data. For example, of your entire set of users, one segment might be users from a particular country or city. Another segment might be users who purchased products after seeing a particular ad. Our revised Help Center article will help you start segmenting today.
While no single list of metrics exists for every type of publisher, Analytics Advocate Adam Singer has three personal favorite buckets of metrics publishers should consider as key groups to analyse and optimize against.
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