Enhanced Google Analytics Audience Capabilities Come to Apps

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October 2014 Product Update This month in Google Analytics: Enhanced audience capabilities for apps are here, and Remarketing is now available for all verticals. Also, check out new resources to fix configuration issues, use benchmarking and get smarter with Ecommerce.

New Features Enhanced Google Analytics Audience Capabilities Come to Apps Good news for mobile app developers: Audience Demographics and Interests Reporting and Remarketing are now available for apps in Analytics. As part of our new set of improvements for audience segmentation and remarketing, these changes should make it even easier for all advertisers to reach their high-value customer segments. Learn more. Dynamic Remarketing Now Available to Advertisers Across All Verticals Remarketing with Google Analytics lets you deliver targeted ads to users who have already been to your site or app. Those ads can be matched to how the users behaved during their sessions. Dynamic remarketing is now available to all verticals, including hotels, flights, real estate, classifieds, jobs, auto, finance and education. Learn more.

Tips and Best Practices The Top 3 Google Analytics Configuration Issues Impacting your Data To unleash the power of Google Analytics’ marketing tools, the data you collect needs to be complete and of the highest quality. That's especially true for some of our advanced algorithmic marketing functionalities, like data-driven attribution. Learn more. More Context With Google Analytics Benchmarking If you've ever wondered how your site performs compared to competitors, our new Benchmarking reports will help. Analytics users can compare results to peers in their industry, choosing from 1600 categories, 1250 markets and 7 different size buckets. Get started with Benchmarking with this quick guide from our Advocate Daniel Waisberg. Get started with Daniel's guide. FAQ About Google Analytics Enhanced Ecommerce Need an intro to new Enhanced Ecommerce reports? Digital Engineer Samantha Branes, of Google Analytics Certified Partner LunaMetrics, has created a useful FAQ to get you up to speed quickly. See Samantha's FAQ.

Thanks for reading our monthly update. Don't forget to share your thoughts with us through the feedback link below. Tell us what you want to see in future updates! Access Analytics Happy Analysing, The Google Analytics Team

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